The True Power of Blogging in 2019 | KBA Agency
Blogging? What is it and how can it affect you and your website… Well, the fact of the matter is that blogging is not a new concept and has actually been around for over a decade, helping guests to pick out their favorite recipes or to give advice on a certain topic or scenario.
In truth, blogging is huge and makes up 23% of all users time on the internet, making it extremely useful for companies looking to build exposure around a product or service.
SEO Benefits
The true power of blogging in 2019 comes in the form of SEO and the effect it carries over rankings. The unofficial king of the internet Bill Gates summed blogging up perfectly with the expression “content is king”, back before it became the force it is today, which has worked out ok. All jokes aside, from an SEO point of view blogging cannot be matched. When a blog is written, no matter the topic, you are automatically opening yourself up to a larger target audience who may be interested in hearing more about your services, especially when you begin inserting specific keywords and terms.
Lead Generation
As touched upon above, when a blog is created, it automatically attracts a host of new and organic traffic. This traffic coming through to your site acts as a great way to capture new leads and most importantly sell what you do.
Search Engine Credibility
One of the biggest advantages to blogging is the added authority that comes from indexed pages. All search engines such as Google and Bing are always looking to provide users the most credible source, blogging is a great way to earn this credibility.
